The orchestra featured 110 musicians with a large Kimball Theatre Organ that was comprised of 34 ranks and 3 organ consoles. The Roxy opened on Maat 830pm and featured Gloria Swanson in "The Love of Sunya". This number had changed over the years but was the largest seating capacity of any American theatre until Radio City Music Opened in December 1932. The Roxy seated 5920 at the time of its opening. Its also interesting to note the contentious relationship between William Fox and Roxy, that when the Brooklyn Fox opened on Flatbush ave in 1929, Roxy's name was never mentioned and was instead under direct supervision of "William Fox". All mention of these two other theatres vanished from the press once Fox took over the Roxy.
![roxy 5 kimball organ consoles roxy 5 kimball organ consoles](https://static.wixstatic.com/media/998d6e_536b8067e31d4fd8af69d87735e9f10b~mv2.png)
The Beacon was sold to Warner Brothers and there was never a theatre built in the location of the proposed Mansion Theatre. The Beacon had started its construction and ground was "broken" for The Mansion Theatre. During the sale to Fox, there was mention of the two other theatres being part of the sale. Fox had an interested in the theatre to be the flag ship Fox Theatre in NYC with the idea that stageshows would be originated at the Roxy and then would travel around the country as complete packages to other Fox Theatres in San Francisco, St. The Roxy was reported to be built for $12 Million in 1927. Fox never reported what he paid for the theatres except for saying "Millions". He in turn sold the Roxy to William Fox of Fox Pictures two weeks after the Roxy's opening. Lubin was over budget by a reported $2 Million and was on the verge of bankruptcy. Regardless, trade magazines and stock information have only mentioned the two other theatres on Broadway and Lexington Ave. This is confirmed in Stock ads in the trade papers. Those two theatres were The Beacon Theatre on Broadway and 74th Street (which was most likely going to be called the Roxy Midtown) and The Roxy Mansion Theatre on Lexington at 58th Street. There has always been talk of the location of the 175th Street Loews being an Uptown Roxy. During construction of the Roxy and prior to opening, two other theatres were publicly announced with only one other theatre being completed.
![roxy 5 kimball organ consoles roxy 5 kimball organ consoles](http://www.demajo.net/museum/radiostations/StLouis.KMOXRadio.1934GeoKilgenS.20150502.201052.jpg)
If 6 theatres were planned, the idea was dropped quickly as there was only mention of 2 other theatres by the time Stocks for the newly formed corporation were being issued. There are reports of 6 theatres being planned as part of a new Roxy Theatre Circuit. Roxy worked his way through most of the Times Square Theatres as a production manager/managing director including The Rialto, The Rivoli, The Strand and the Capitol (where he really honed the Roxy style). Roxy had large success in New York City starting with the Regent Theatre on 116th Street and 7th Ave.